Paid search work that goes from rebuilding broken accounts up to scaling nine-figure eCommerce. Every engagement runs on one question: what is the highest-leverage thing I can do for this account this week?
30+ point teardown of your account. Wasted spend, structural issues, conversion-tracking gaps, bid-strategy fit, landing-page diagnosis. Loom + written 90-day plan.
⚙Hands-on weekly optimisation across Search, PMax, Shopping, Display, YouTube. Run by me personally — never a junior account manager.
📊Setup, audit, fix. Enhanced conversions, server-side tagging, Consent Mode, ecommerce events, Looker Studio dashboards.
📈Most "paid-search problems" are landing-page problems. Hero rewrites, mobile rebuilds, A/B testing, page-speed work.
Each service has its own page with the full list of deliverables, process timeline, related case study, and service-specific FAQ.
They're the reason a 231% same-budget lift is repeatable, not luck.
Most accounts don't need more budget. They need better structure. In a recent local-services rebuild I cut spend by 8.7% and grew phone calls by 231% in 90 days, by killing broad keywords and building tightly themed call-only ad groups around high-intent local terms.
+231% calls · −8.7% cost · same accountIf your landing page is broken, no bid strategy can save you. I rebuild the post-click experience: message match, CTA hierarchy, mobile UX, conversion tracking. That's where most of your CPL lives.
−34% CPL · +52% conversions · same budgetAnyone can manufacture a 5× day. The real work is delivering month-on-month compounding for a year. Q4 2025 was the strongest quarter of one eCommerce client's life. Not from a single hack: from feed, audience, and creative work compounding for 90 days.
3× transactions · +63% revenue Q/QOptimisation scores and Smart-bidding "advice" aren't free guidance. They're Google's revenue plan. I make decisions from auction-time data, n-gram analysis, and search-term hygiene, not from the metrics the platform pushes at the top of the home tab.
Auction-time bidding · n-gram · custom MMMI implemented Google Things-To-Do ads before most of the sector had heard of them, and presented at Google Marketing Live 2022 in Dubai. Early-mover advantage on a Google product release is one of the cheapest forms of growth that exists.
Things-To-Do · PMax · Demand Gen · early adopterFull disclosure on the consulting setup and structural commitments. No mystery.
Every engagement is mine personally. Strategy, account work, weekly review — all the same person you hired. No junior account managers, no team of twelve to bury you in.
Hard cap on concurrent clients. Hours, P0-response SLA, and fire-drill clauses written into the MSA. You always know what you paid for.
Contracts, MSA, NDA, IP protection — all standard. No retainer surprises, no auto-renewals, 30-day exit.
The most useful filter on this page. Real senior consultants disqualify.
No percentage-of-spend deals. No performance-only contracts. Both incentives are broken.
Numbers below are pulled directly from the live Google Ads UI. Account screenshots have been redacted of client identifiers — full dashboards available under NDA on request.
Account targeted overly broad terms with no call-specific structure, an inflated CPC, and very low call volume. The client was about to quit Google Ads.
The lesson: Scaling results doesn't always mean scaling spend. 530 calls at $1.02 avg CPC, on less budget than before — proving smarter beats bigger.
Multiple campaigns running simultaneously with overlapping keywords, mismatched bid strategies, and landing pages whose messaging didn't line up with the ads. The CPL was unsustainable.
The lesson: Going beyond the ad account and overhauling the landing-page experience was the real unlock. Restructuring + CRO compounded into 52% more leads at 34% lower cost.
Conversion volume was low relative to traffic, average cart value was leaking, and Performance Max was running with no audience signals or feed work. Google's AI had nothing to optimise against.
The lesson: A genuine full-funnel approach is what unlocks compounding. Transactions tripled in 90 days, ROAS held throughout, and every single month trended upward.
Available for new workUK · GCC · AustraliaHi, I'm Murtaza. I started in performance marketing in 2018 after a Bachelor of Engineering — which is why I read paid-search accounts the way an engineer reads a system: in flows, bottlenecks, and feedback loops, not in vibes.
Since then I've personally built and managed 1,900+ Google Ads campaigns, generated 750K+ conversions, and delivered a peak ROI of 71× on a real-estate engagement. The campaigns I run today move millions in monthly ad spend at an average 12× ROAS across the active eCommerce portfolio.
I run a small independent practice, capped at four concurrent clients, taking on a hand-picked roster of DTC, eCommerce, and lead-gen brands. I don't pitch on retainers I can't move the needle on.
The thing I'm most proud of, though, isn't a single number — it's that my clients stay. The longest is in year five.
You give me read-only access to your Google Ads account. Within five working days I send back a 15–25 minute Loom plus a written brief covering the 5–10 highest-leverage things you should do next — whether that's me, your in-house team, or no one at all.
Prefer to talk first? Book a free 30-min call →
Audits are flat fees. Project work (campaign builds, GA4 implementation) is scoped per project. Ongoing management is a monthly retainer priced against account size and complexity — never a percentage of spend, because that incentive is broken (the more I get you to spend, the more I earn). I don't take performance-only deals because they bias strategy toward short-term wins. Specific numbers come on the call once I know what your account actually needs.
For accounts with obvious wasted spend, week 2–4. For accounts already well-run, results compound over 60–90 days as Smart-bidding learns and CRO changes ship. I'd rather underpromise on month 1 and overdeliver on month 3.
Google Ads is the discipline I'm best at — but most accounts also need Bing, Apple Search Ads, and Meta in the mix to fully exploit demand. I run all four. I don't claim depth on TikTok or programmatic; for those I'll connect you with people who do.
Yes — that's most of my engagements. I plug in as the senior PPC specialist alongside your in-house marketer or growth lead. Strategy, optimisation, and weekly reviews from my side; execution split however suits the team.
Read-only access to your Google Ads account. Within 5 working days I send back a 15–25 min Loom plus a written brief covering the 5–10 highest-leverage things you should do — whether you hire me or not. No call required, no pitch. Form in section 09.
Based in Nagpur, India (IST). I currently run accounts in IST, GST, AEDT, BST/GMT, EST and PST timezones. Weekly check-ins are scheduled in your timezone, not mine.
Pick the path that fits — book a 30-min call, request a free audit, or send a message.
