# Murtaza Rangwala — Senior Google Ads Consultant

> Independent practice, capped at four concurrent clients. Eight years, 1,900+ campaigns shipped, $60M+ in lifetime ad spend managed, $250M+ in client revenue generated.

**4 of 4 client slots open** this quarter (Q2 2026).

I make Google Ads accounts dramatically more profitable. Every account is mine personally — strategy, account work, weekly review — and the dashboards on my case studies are from live engagements.

## What I do

Six things I get hired for:

### Account audit & strategy — from $750 (one-off)
30+ point teardown of your account. Wasted spend, structural issues, conversion-tracking gaps, bid-strategy fit, landing-page diagnosis. Loom walkthrough plus written 90-day plan.

### Campaign build & launch — from $3,500 (project)
Greenfield campaigns from zero. Keyword architecture, audience signals, conversion tracking, bid strategy, ad copy. Wired correctly the first time.

### Ongoing management — from $4,000/month
Hands-on weekly optimisation across Search, Performance Max, Shopping, Display, YouTube. Never autopilot. 8–12 contracted hours per week.

### Shopping & Performance Max — specialist retainer
ROAS-focused PMax and Shopping management. Feed optimisation, asset groups, audience signals, AOV plays.

### Lead generation — monthly retainer
Call-only campaigns, smart conversion tracking, dayparting, ad-to-LP message match. Engineered for the lowest sustainable CPL.

### Conversion-rate optimisation — paired with management
Most "paid-search problems" aren't paid-search problems. I rebuild the click-to-convert journey: hero, copy, CTA hierarchy, mobile UX, tracking.

## My approach — five operating principles

### 01. Smarter beats bigger
Most accounts don't need more budget. They need better structure. In a recent local-services rebuild I cut spend by 8.7% and grew phone calls by 231% in 90 days, by killing broad keywords and building tightly themed call-only ad groups around high-intent local terms.

### 02. Beyond the ad account
If your landing page is broken, no bid strategy can save you. I rebuild the post-click experience: message match, CTA hierarchy, mobile UX, conversion tracking. That's where most of your CPL lives.

### 03. Compounding over spikes
Anyone can manufacture a 5× day. The real work is delivering month-on-month compounding for a year. Q4 2025 was the strongest quarter of one eCommerce client's life — not from a single hack, but from feed, audience, and creative work compounding for 90 days.

### 04. Read the data the platform isn't pointing at
Optimisation scores and Smart-bidding "advice" aren't free guidance. They're Google's revenue plan. I make decisions from auction-time data, n-gram analysis, and search-term hygiene, not from the metrics the platform pushes at the top of the home tab.

### 05. Be early on the platform's edges
I implemented Google Things-To-Do ads before most of the sector had heard of them, and presented at Google Marketing Live 2022 in Dubai. Early-mover advantage on a Google product release is one of the cheapest forms of growth that exists.

## Pricing

| Service | Starting at | Cadence |
|---|---|---|
| Account audit | $750 | One-off |
| Campaign build | $3,500 | Project |
| Ongoing management | $4,000/month | Monthly retainer |
| Strategic advisory | $2,500/month | Monthly retainer |

No percentage-of-spend deals. No performance-only contracts. Both incentives are broken.

## Who I'm not for

- Affiliate, gambling, adult — outside my categories.
- Performance-only / rev-share deals — distorts strategy.
- Accounts spending under $5K/month — won't pay back the fee.
- Founders who want to micromanage keyword bids — we'll fight by month two.
- Anyone expecting a 5×-in-30-days miracle — real compounding takes 60–90 days.
- Stuck on attribution arguments — if we can't agree on what counts as a conversion, optimisation can't help.

## Recent case studies

### Case 01 — Local services: +231% phone calls on the same budget
- Phone calls: **+231%** (160 → 530 in 3 months)
- Average CPC: **-43%** ($1.78 → $1.02)
- Click growth: **+59%**
- Total spend: **-8.7%**
- Spend band: $5–10K/month

### Case 02 — B2C services: -34% cost per lead, +52% volume
- Cost per lead: **$198 → $130** (-34%)
- Conversions per period: **62.87 → 95.73** (+52%)
- Impressions: **+9.7%**
- Budget: unchanged
- Spend band: $25–40K/month

### Case 03 — eCommerce (KSA): ~3× transactions in one quarter
- Conversion value: **SAR 4.96M** (+SAR 1.92M Q/Q, +63% revenue)
- Transactions: **~3×** (5.3K → 15.4K orders)
- Impressions: **+75%**
- Spend band: SAR 750K–1M / quarter

## About

Hi, I'm Murtaza. I started in performance marketing in 2018 after a Bachelor of Engineering — which is why I read paid-search accounts the way an engineer reads a system: in flows, bottlenecks, and feedback loops, not in vibes.

Since then I've personally built and managed 1,900+ Google Ads campaigns, generated 750K+ conversions, and delivered a peak ROI of 71× on a real-estate engagement. The campaigns I run today move millions in monthly ad spend at an average 12× ROAS across the active eCommerce portfolio.

I run a small independent practice, capped at four concurrent clients, taking on a hand-picked roster of DTC, eCommerce, and lead-gen brands. The thing I'm most proud of: my clients stay — the longest is in year five.

**Speaker:** Google Marketing Live 2022, Dubai.
**Certifications:** Google Partner — Search, Display, Shopping.
**Based:** Nagpur · Dubai · Remote.

## FAQ

### How do you charge — retainer, project, or performance?
One-off audits are flat-fee from $750. Campaign builds are scoped projects from $3,500. Ongoing management is a monthly retainer from $4,000 priced against account size and complexity — never a percentage of spend.

### How quickly will I see results?
For accounts with obvious wasted spend, week 2–4. For accounts already well-run, results compound over 60–90 days as Smart-bidding learns and CRO changes ship.

### Do you only work on Google Ads?
Google Ads is the discipline I'm best at, but most accounts also need Bing, Apple Search Ads, and Meta in the mix. I run all four.

### Can you work with my in-house team?
Yes — that's most of my engagements. I plug in as the senior PPC specialist alongside your in-house marketer or growth lead.

### What's the free audit, exactly?
Read-only access to your Google Ads account. Within 5 working days I send back a 15–25 min Loom plus a written brief covering the 5–10 highest-leverage things you should do — whether you hire me or not.

### Where are you based, and what hours do you work?
Based in Nagpur, India (IST). I currently run accounts in IST, GST, AEDT, BST/GMT, EST and PST timezones. Weekly check-ins are scheduled in your timezone, not mine.

## Stats

- $60M+ lifetime ad spend managed
- $250M+ client revenue generated
- 1,900+ Google Ads campaigns built
- 750K+ conversions delivered
- 143+ clients across 8 years
- 20+ industries served
- 12× average ROAS across active eCommerce portfolio
- 231% best 90-day uplift (2026)
- 5 yrs longest client retention

## Contact

- **Book a 30-min call:** https://calendly.com/murtaza_rangwala/30min
- **Email:** murtaza.mycap@gmail.com
- **WhatsApp:** +917350299845
- **LinkedIn:** https://linkedin.com/in/murtazarangwala
- **Locations served:** Nagpur · Dubai · Remote · Worldwide remote

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*Last updated: May 11, 2026*
*HTML version: https://murtazarangwala.com/*