# Smart-bidding doesn't read your business — it reads your conversions

> Why 90% of "Smart-bidding isn't working" complaints are conversion-tracking complaints in disguise.

**By Murtaza Rangwala** · **Published:** Apr 22, 2026 · **Read time:** 6 min read · **Category:** Bidding

Every other prospect call has the same opening: "We tried Target ROAS for two months and it tanked our account." Smart-bidding isn't a personality. It's an algorithm reading a single input — your conversion stream.

## What Smart-bidding actually optimises against

Target ROAS doesn't optimise against revenue. It optimises against the conversion value you're sending it.

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**Tags:** Smart bidding, tROAS, Conversion tracking, GA4

## About the author

Murtaza Rangwala is a senior independent Google Ads consultant. 8 years, 1,900+ campaigns shipped, $250M+ in client revenue generated. Independent practice capped at four concurrent clients.

- More posts: https://murtazarangwala.com/blog
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